On one of the busiest streets In the heart of stockholm we find Petra Tungården, 36 years young, in a  room with color and pattern combinations one only could dream of daring combine together. We got a  hot minute with the dynamic founder of Adoore.

"We have a very long corridor, and I thought it would be really cool with the graphic floor because it  would make the corridor feel even longer. Previously, there were so many interruptions in the corridor  because I think there were three different types of wood flooring."

A fashion brand that has captivated audiences for six  remarkable years. She’s describing herself as someone who thrives amidst chaos, and her vibrant spirit  shines through in every aspect of her life. Her first baby (out of three including Harry, 3 and Ru,  newborn) Adoore was born from her passion for fashion and a keen eye of the woman body. Drawing from her years as a previous fashion editor, she recognized a void in the market—a lack of emphasis on  garments that celebrate the individual body rather than fleeting trends. Her dream was to create  dresses that makes any woman confident at any occasion, with prints that tells stories and details that  accentuate the body's natural beauty.

L: Adoore isn't just about products; it feels like you've created a whole universe. 

P: Oh, how fun! My dream is for it to be Adoore House in the future. Almost like you’re familiy’s passion  for the exact same thing created Villa la Madonna. 

L: Are you as passionate about interior design as you are about clothes? I can almost tell that. 

P: Yes, I love second-hand and vintage interior design—it's the most fun!  

L: Can you tell us about how you've chosen to decorate the office? We're surrounded by so much color  here. You have such a strong vision, and I've known you for a long time now, and I know you always have  a picture in your head, whether it's opening a new store or decorating your office, like when you  installed the House of Bolon flooring in your fantastic office. Can you tell us how you get these visions,  what inspires you, and how it has led to these different paths? 

P: I think I've always loved color, and I love seeing how different color combinations come together.  Inspiration can come from anything, from seeing a painting to noticing great colors in children's books  like Alfons. I also love curves and the female body, just as I love furniture shapes. Often when shopping  vintage, it's about finding a form that appeals to you; it doesn't always have to be perfect from the start.  You can always refurbish it. 

L: You're really good at buying second-hand and vintage items and then restoring them, it’s like giving  things a new life. Right? 

P: Yes, and that's what I love because then things become unique. And when things are unique, they  really stand out, and you put your own personality on something. I also love it when there's a story  behind things, like where you bought it, whether it's from a trip or a crazy flea market find. 

L: Yes, and not just going to a high-end store and buying a whole concept, but having character in  everything you buy and decorate with. 

P: I think that's one of the strongest trends—to really dare to put your own stamp on your home, that  not everyone is molded in the same form. I think for the office, there's really no specific plan behind it;  it's just a collection of things that I like, and it has evolved over time. There's a constant influx of items  because I buy so much at auctions.

"I think I've always loved color, and I love seeing how different color combinations come together.  Inspiration can come from anything, from seeing a painting to noticing great colors in children's books  like Alfons. I also love curves and the female body, just as I love furniture shapes."

L: Can you tell us about your best and worst finds?

P: Well, my best find was... we have a content room, a showroom here at the office, and couture  designer Lars Wallin closed down his studio and sold so many great things. There were so many  beautiful pieces at an auction site and I bought what I thought was a small wall cabinet. Then the  delivery guy called and said, "We can't carry this with just one person; we need four. What were you  thinking?" And I was like, "No, no, this can't be right; it's just a small wall cabinet." Then the guys came,  all sweaty, four people carrying this cabinet. I was like, "Oh my, this cabinet is huge.” 

L: Yes, it's that gigantic display cabinet. 

P: And they said, "There's another one coming." And I was like, "Where am I going to put this?" But they  managed to get it through the door, and when it was in place, I just thought, "This was made for it." And I  bought it for 250 Swedish sek. 

L: You're kidding! 

P: It’s like 30 Euros. Because everyone else probably checked the measurements and thought, "Where  am I going to put this?" Haha. And my worst find... Do you see that little pot over there? Yes, it's very  nice, but I bought another matching pot, also at an auction, which was very expensive. And I thought  they were much bigger, but no, it's the same size as my thumb, and it doesn't have a matching bottom.  Did I pay 2000 crowns for a small piece of clay that can't stand properly and just wobbles around? 

L: Just like I did, you know, with those beautiful shell urns, I thought I bought the big one, but it was the  small one, and I paid an arm and a leg for it. 

P: So, tip: read the descriptions. But it's also exciting not to know… 

L: But in this very dreamy, soft world with very soothing colors, you've chosen to incorporate a very  graphic floor from House of Bolon. How do you think about that combination? Because it's a very  exciting mix, so why did you go for that floor? 

P: We have a very long corridor, and I thought it would be really cool with the graphic floor because it  would make the corridor feel even longer. Previously, there were so many interruptions in the corridor  because I think there were three different types of wood flooring. So, this graphic pattern makes  everyone who enters wonder if the corridor has always been ”this long”. I think the whole effect of the  floor is so cool; I think the black and white against our mint green walls, which are quite gentle and soft,  makes the floor cooler and edgier. It's like a leg extension. 

SPEND OR SAVE?
Spend, I'm a real spender.

NEVER BUY CLOTHES AGAIN OR NEVER BUY INTERIOR DECOR?
Oh, can I do a double? I love making thrift store finds. L: No, you have to choose one. P: Okay, but I'll choose interior decor. I mean, never buying clothes again.

TAKEAWAY OR HOMEMADE
Homemade. Even though I mostly eat takeaway.

A TREND YOU WOULD NEVER EMBRACE, ANY CATEGORY?
The "carpe diem" style.

SURPRISED OR SURPRISE?
Oh, I love both equally. But surprise. 

YOUR ABSOLUTE ADOORE FAVORITE PRODUCT?
I love our Cervina dresses, our working name is "twirly  boobs." Because I think they feel so timeless yet interesting; you don't need to style them much  because something's already happening with the garment.